How To Optimize Your Website Content for SEO

This post is originally found on Frozenrank SEO Blog

As we talk about SEO, the most basic foundation of getting your content ranked on Google searches, is to write good content – but wait. Good content won’t get ranked itself. You need to know how to write content in a way that will get crawled by Google spiders!

Technicalities aside, this post will teach you how to write SEO optimized content that will get indexed by Google spiders fast and ranked high on Google search results –without any knowledge of coding!

This strategy will work in WordPress, or other Content Management platforms. However, for basic HTML sites,  you need a bit of HTML knowledge.

7 Steps to Writing SEO Optimized Content

  1. Know your target keyword
  2. Use target keyword in URL post permalink
  3. Use target keyword in post title
  4. Adding target keyword in content
  5. Link your target keyword to a URL
  6. Use SEO plugins (for WordPress)
  7. Ping your content

1. Know your target keyword

For doing any SEO campaign, we first need to know what keyword we are targeting. This is the basic step of SEO – Keyword Research. Let’s say that you have already done your keyword research, and you know what are the relevant and profitable keywords to rank for, you will use that as your ‘target keyword’ in your content.

If your target keyword is ‘carpet cleaning in Singapore’, then the content you will write will be about carpet cleaning in Singapore.

2. Use target keyword in URL post permalink

Next, is your permalink. Make it short. Even better, just your target keyword in it.

seo-optimized-url

As you can see above, the permalink for this blog post is short. In wordpress, the default permalink will be your title. Hence, if your page title is long, the entire title will make the permalink. Edit it to enter your target keyword only, if you want to optimized it.

3. Use target keyword in post title

Use the target keyword at the start of the title as much as possible. Be creative in writing your title.

If your target keyword is “Carpet Cleaning In Singapore’, you can have your page title as “Carpet Cleaning In Singapore – The Full Price List”.

If your target keyword is “Piano Teacher in Singapore”, you can have your page title as “Piano teacher in Singapore – How To Find A Good One”.

Or even better, just have your target keyword as your page title. Just remember, not to spam or repeat your target keywords in the title. It’s a red flag for Google.

4. Adding target keyword in content

Once you have used your target keyword in the title, now it is time to use it in your content. Back in the old days of SEO (year 2012 and before), one trick to get your content rank high is to fill up your page with as many target keywords, as many times as you can.  However, this trick has since stopped working, and Google has alreadypenalized many pages for ‘spamming keywords’.

So what’s working now?

There’s something called Keyword Density in writing SEO content. It used to be 2%, which means for every 100 words you write, you should at most mention your keyword density 2 times. However, Google has changed its algorithm, and keyword density has less importance now. Google wants you to write for humans, and write less for their spiders.

However, we still do follow some writing guidelines in using target keyword, but remember it is just a guideline. We do not follow it to a T.

1. Use the target keyword in the first 100 words of your content

2. Do not repeat your target keyword more than 3 times in your entire page, even if your page has 10,000 words.

3. Use related words. If your target keywords is ‘carpet cleaning in Singapore’, do also use ‘carpet cleaners’, ‘cleaning services’, ‘cleaning tools’, ‘fabric carpets’, ‘clean your carpet’, ‘carpet hygiene’…etc.

5. Link your target keyword to a URL

Hyperlink your target keyword. This is for On Page SEO.

Link the keyword to a related page on your website. If you are talking about “Carpet Cleaning In Singapore”, you can link the target keyword to a inner page about carpet cleaning fees, or the home page.

6. Use SEO plugins (WordPress Only)

For WordPress websites, we will recommend you to install All In One SEO plugin, or YOAST SEO plugin. Both are free plugins that you can install from WordPress directory. Both plugins allow you to add in the page title, description, and keywords of your website or your single page/post.

seo-description

In laymen terms, this plugins will help you to tell Google Spiders what your website is about.

Page Title is how your page title will appear on search results. Google will only show the first 60 characters for the title. If you can see the above, it is 89. But don’t worry, my page title will still show, but my website title ‘Frozenrank Digital Marketing Agency’ won’t show completely which is okay.

Page Description is the short writeup that will appear on the search results too. Writing the description is an art itself. It has to be less than 160 characters, but enticing enough to get the visitors to click on your results, and not others. Include the target keyword only once in the description.

Keywords is what you want to tell the Google spiders your page is about. Add your target keyword first, and add other related ones after that. Do not repeat your target keyword. We like to add at most 3 keywords only.

Don’t worry if you don’t use WordPress. Most CMS has this feature to allow you to insert the page title, description, and keywords of your page. However, if you are using basic HTML sites, then you have to code them in yourself.

7. Ping your content

What happens after you published your post? If your post is well optimized (as above), then Google spiders will find your website relatively easy and fast. You can find your URL on Google searches within a few hours.

If you want to get the spiders to come to your website even faster, ping your post! You can use Ping-o-matic to tell spiders to start crawling your website.

ping-your-content

Just select insert your page details, and select all services, and PING!

 

Any Questions?

This post is brought to you by Frozenrank SEO team. If you are keen to know how they can help you grow your business with SEO, do check out their SEO service page!

 

Follow us for for articles on SEO.

 

Best Hosting Deal of 2016

First up, thank you to all our readers for following us for the past 1 year. 2015 has been awesome for us. Just as a a 1 year old blog, we have seen a small bump in traffic and number of interested readers. This encourage us to read more and share more good information with all of you here.

As we know, we are writers of SEO and internet marketing. We just love everything about search engine optimization. We shared tips of doing SEO right in 2015, and of course, this has helped quite a number of marketers to win the Google race.

However, we want to keep this post away from SEO. Ok, not exactly. We want to share with you the best hosting deals of 2016. Ya, hosting. It may be a small thing, but not many people know that hosting plays a big part in determining search ranking.

A good and reliable host goes a long way to make your website stable and ranks well. Now, if you are thinking of getting a better web host for 2016, we have a good deal for you. Head over now to get the latest hostgator promo codes for 2016!

With all these coupons, you can get as much as 87% in discounts. And the best is, these coupons work! Save all the trouble to check and find coupons again. You are assured to get the best hostgator deals from that website.

Why am I saying hostgator? 

Hostgator is one of the first webhosting website around and they have been here for years. As more and more webhosting companies pop up, you only want the best web host to serve you, that you can trust. And that is why we recommend hostgator for you.

Not only that, hostgator provides one of the cheapest reliable hosting plans around. You may think that there are many $1 hosting plans. Oh, don’t get over excited about those plans. You may pay cheap, but you may suffer on the service or the poor server. But hostgator is one that gets your site up, and still gives you affordable rates. Definitely recommended for you in 2016!

Alright! We shall just end here and end it as the last blog post for 2015. We will definitely be back in 2016 with more juicy and useful tips for 2016!

SEO is NOT Dead in 2015. Here’s how to it right!

This is a guest post brought to you by Frozenrank, a digital marketing agency in Singapore. They are known for implementing proven seo services to rank their clients up on Google Singapore.

If you are in SEO for a certain number of years, you would have heard that ‘SEO is Dead!’ multiple times. The call for SEO is dead has started since 2010 when social media started to rise in popularity. However, it has been so many years, but SEO is still not dead!

Krooz has mentioned about SEO in 2014. We are in the midst of 2015 now, and the thing is, SEO is evolving as ever before. It is still one of the most popular and sought after ways to drive traffic to your website. People are still investing in SEO to get their websites up in the search rankings. In simple terms, SEO is not dead. SEO is growing!

If you are doing search engine optimization for your websites in 2015, here are somethings that you have to know. We had enough of penalties and Google animals in the past 3 years.

To prevent you from getting hit by these ‘animals’, pay close attention to these 3 tips for SEO success.

1. Original Content is still King

We are not talking about content only. We are referring to original content. We know Google hate duplicate content. Content that are stolen from other sites are ‘no-no’. Long and detailed content are also favored by Google. You see, Google is a search engine, and its sole responsibility is to crawl the web and get the best information out for its users.

If you want to get your content featured high up on google, make sure it is detailed, long, and original.

2. Relevant backlinks

You heard before backlinks will help you to boost up the rankings? Yes you’re right! But you are only 50% correct! Backlinks will boost your rankings, but not all backlinks are equal! You want backlinks that are relevant to your site niche, because these are the ones that will help your ranking!

Too many SEO professionals are relying on outdated strategies, such as blasting huge chunk of backlinks onto their website, hoping that this will push the site up the rankings. It works, in 2010. But we are in 2015 now! If you are going to get backlinks, be it comments, infographics, guests posts, make sure the links come from relevant sites!

3. Social signals play an important role.

Other than just getting more links to your website, your must also build up your social profiles too! Social profiles help you get the important social signals that Google is looking now. Google is favouring brands more than ever now, and brands are the ones that are very active on social media. In other words, lonely thin websites are a thing of the past!

Get your website’s social media profiles, such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest up and running. You will see a huge following to your website, plus a boost in ranking as well!

In conclusion, SEO is not dead, and never will. You have to keep adapting and changing your strategies to move ahead. All the best in your SEO rankings!

This is a guest post. If you like to write for my blog, contact me here!

How to do SEO in the Post-Penguin Google World?

If you haven’t already know, Google has been coming up with lots of algorithm changes these days to keep up with the blackhat tactics that people use to manipulate the search engine rankings on Google search results.

That’s why you keep seeing different animals of Google these days. Panda, Penguin, Hummingbird, Pigeon…and many more to come. The most serious update that affects most websites is the Penguin Update.

The Penguin update deals with webspam and backlinks, which are the links that point back to your website. If you build too many backlinks within short period of times, or you build tons of backlinks from dubious sites in trying to boost your rankings, then you may run the risk of being penalized by Google. Google will send you a warning after you have been penalized.

Flooding links used to work before Google did major changes to their algorithm. People like to build links because links are seen as an endorsement of your website. However, people have abused this advantage and build tons to links using softwares, and they tried to push up their rankings up.

So how can you do SEO these days, if Google is coming hard on backlinking?

Here are some tips from Search Engine Marketing agency, Frozenrank. If you want to learn more about search rankings that works, follow Frozenrank on Facebook.

1. Build the correct links.

Not all links are the same. Some are toxic links, some are worthy links. Build links from social media properties like Facebook, Twitter, LinkedIn. These are the first few sites that you should build for a new website. Once done, contact more authoritative websites in your niche and request for a link input on their website.

You want to build good relationships with these websites and the links they build to your website are good and reputable. Not those thousands of links you build using softwares. Go for these types of links.

2. Share good content

Building links is the by-product of writing good content that is useful and help people. If you give good stuffs that helps people, they will want to share it with others. This is the same for good content! If you write well, people will want to post it on their own blogs, they want to share in on social media, they want to email out to their friends. Your content spreads, good links will flow to you!

Don’t focus too much on your efforts on finding link sources. Create good content, and the links will find you!

3. Build good relationship

I mentioned this earlier in point 1, and yes, build good relationship with other webmasters. And no, this is not for the sole purpose of exchanging links with one another. You want to build a strong relationship to make things easier. When you create a new piece of content, you have a good friend who is there ready to amplify your message. When your friend has a new article, you will want to share it for them too.

Did you see something? You have a strong community of followers or raving fans waiting to share your content! In other words, your marketing and SEO efforts have multiplied thousand folds, as long as you keep building relationships and maintain them.

So these are the tips that you can really work on to improve your SEO strategy after Google is coming down hard on dubious strategies.

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Doing SEO for a website in Real Estate Niche

property-seo

When you are doing SEO for a website in the real estate niche, you must know that this is a market which is super competitive. The answer is simple. Real Estate is a high transaction item, and every transaction can range from 5 digits to 8 digits.

For websites of real estates, usually the people who are keen on ranking their property websites are real estate agents who are promoting the particular property. The main developer is the one that provide the information of the estate, and it is the agents who are the ones marketing and selling the units. The agents will earn a commission from every sale of the unit.

In this case, we have to understand that for every property launch, there can be hundreds of agents promoting a launch. Let’s say the new launch of North Park Residence in Yishun. It is a new property project which is yet to launch, but it is gaining popularity because of its favored location. The website is due to launch in December, but many agents have already created websites and rank them in Google Singapore to gain visibility about these projects.

Yes, so you see there can be many similar website promoting this North Park condo project. However, Google only give 10 slots for the first page of its search results. And as you know, people are unlikely to click to page 2 and beyond for search results, unless they are really desperate for answers.

Hence, with such a competitive real estate market, how can you beat your competitors and stand out on top?

Here are some tips which may help:

1) Unique Content

When you talk about real estate launches like the condo project mentioned above, people like to copy content directly from the developer website. Nothing wrong about copying, as the developer would love to give you content to promote and sell the properties! However, Google doesn’t like duplicate content! Imagine the top 10 websites of a particular search shows all the same articles and answers. Will you be angry? Probably yes!  Because you will say Google sucks, as they only give you an answer to your problem!

If you can, do rewrite your content, especially on the description of the real estate. Keep the features of the property, like the location, room size, facilities.

2) On page SEO

You definitely have to fix your on-page SEO well to gain that extra edge over your fellow estate agent friends. On page SEO touch on the importance of writing keyword optimized articles, and checking all the settings for your entire website. When you have set on page SEO well, you tell google that your website is about North Park Residence Condo Launch, and not a website about renting office space.

Both are real estate niche, but totally different content.

3) Off page SEO

High Quality back links are important for your website to rank high up in Google. If you really want to stand out from this super competitive niche, then you have to get more high quality links. High quality links are links which are reputable, and relevant. You don’t want a site on furnitures to link to your website. You probably want a link from a property listing site.

Then you will want to get more, and build it consistently. When the niche is competitive, you will see rankings fluctuate every day. It means you are either rising or dropping in rankings. If you do nothing, you will usually be kicked down soon, but with constant effort on SEO link building, you will always keep up, or even beat your competitors. Build your links gradually until the launch day, and this is the time you reap all your rewards.

Real Estate SEO is slightly different than simple SEO, as it is a very competitive niche, and many people are fighting over the top few slots for maximum traffic available. Hence, if you want to rank up your property or apartment listing, the above tips will help you with them.

How do you SEO a Wedding Photography Website?

As we continue in our discussion about SEO and tips, we look into applying SEO techniques to real case studies today. While you have know quite a bit about SEO for general websites, today, let’s look at how you can optimize Singapore wedding photographers websites and do it well for the search engines.

Wedding website are a little different from normal websites. If you have seen enough of photography or wedding websites, you will see that a really beautiful website has a clean and glamorous layout that makes the website very impressive. It is usually well designed to suit the wedding themes.

Popular colours for Wedding or Photography websites are pink, white, or black. These are really cool colours and give the prestige feel of their company.

wedding photography

Othan than just a pretty theme, what’s important are the images! Photography companies sell photography services, and they have tons of photos. Hence, lack of photos are never an issue to them. On the other hand, one issue they have, is to have Too Many photos! (that’s not a big problem anyway)

So, how do you SEO a wedding photography website that is not only beautiful, but with lots of photos too?

On-Page SEO

In doing SEO, we always start with the SEO works on the website. We call it on-page SEO. For on-page SEO, we work on the meta-tags of the website. I know it may be technical here, but it simply means naming your website the ‘search engine’ way, so when google spiders crawl to your site, they know what your website is about.

To do proper SEO, you can simply download a plugin, such as WordPress SEO or All-in-one SEO to help you. Your job is know the title of your website, your website description, and the keywords. The plugin will do the rest of the technical job for you.

Images SEO

This is interesting. Usual websites don’t have tons of images. Not every wedding photography website will want to feature every wedding shoot of their clients. However, as they are in the photography business, they have to showcase their works to potential clients.

Images do help quite a lot in search. To optimize your photos for search engine, do remember to insert ‘Alt Text’, or alternate text to each image. Google Spiders cannot ‘see’ images, but they can crawl and index your images. And they do this by identifying your Alt Text. If you didn’t state any Alt Text for your image, then your images are less likely to be indexed by Google, and got found by your potential clients.

Off Page SEO

Once you have settled the two factors above, the next step to focus is the off page seo factors. Off page means working outside your website. This also means doing backlinking from other websites to your website. A backlink is like a small ‘vote’ to your website. When relevant websites in your niche (or similar niches) link to you, it means they endorse your website.

Hence, the more quality links (read quality!) you are being linked to, the more votes you have. You are also telling Google that many sites approve what you do, hence you should deserve some authority and top rankings too. That’s one of the ways to SEO your websites up the Google rankings!

To be ranking your site well on Google, there are over 200 factors to look for. You may ask, then why am I just mentioning about a few here only? What about the rest?

Yes, we have done SEO for a long time, and even though there are many other factors, the most important factors are what we mentioned above. They are the ones that carry more weights than the rest. Hence, if you have your own photography website, do take notes of the important SEO pointers above, to get your site ranked well and high on Google!

For more information on SEO for websites, do check out other articles here!

The Case of SEO In 2014

SEO, or search optimization has been around for many years. It is probably famous since Google became famous. Everyone turn to search engines for info, because they know they can search for anything they want within seconds.

With such a huge demand of information online, there comes the magic question “Can my website be the one that people see when they type in a relevant keyword?” There, we start the term, SEO, or search engine optimization.

Right here at Kuba SEO, we want to share with you more about this 3-letter word, which has makes people happy, but crazy at the same time. SEO itself has become a multi-billion dollar industry because people know the rich value of it. People see that this simple search engines can help them drive traffic to their website. And not only traffic, they are targeted traffic, and people who are ready to buy!

This is different from their traditional advertising platforms, where they spend more to get visitors, but not 10% of them are really targeted ones. As a result, an ad that is spent on traditional media may not yield a positive ROI for some of the business.

seo-history

But that’s not the case for SEO, or Search Engines. When people do a search, it means they are looking for something. They are looking for solutions to their problems. That also means they are open for information!  Hence, when you website is ranked high enough to get their clicks, they are open to what you are offering them!

SEO has helped many businesses grow their customer base.

This also created another business, for SEO Agencies themselves! You see, many companies want to get their website up, but not many know how to do it! So here we have SEO agencies, who specialise on helping companies get ranked, and get found! So yes, we have another industry – the SEO industry.

But that’s not all.

As the demand grow, more companies want to get ranked. But the issue is, there can only be a TOP winner on position 1 of Google results for a keyword. So now, we have companies fighting one another to be the number 1 search ranking, because number one will get more traffic than the rest!

When this happens, we open up another industry. The industry of ‘Get-Results-Quick’. People analyze Google and try to game their SEO system. They employ quick tricks to their clients’ websites to help them beat their competitors. This became huge, because they can see huge ROI just by rising above their competitors in search rankings!

But as we all know, Google is NOT STUPID!

The search engine belongs to them, so how can they allow this kind of thing to happen – allowing webmasters to game the algorithm so to manipulate the rankings? So in recent years, we have lots of Google Updates. It seems like Google is finally awaken, and that the sleeping giant is finally realizing that people are manipulating their searches all along.

Now, let’s fast forward to 2014.

Google has implemented lots of changes, and you will hear lots of animals being mentioned in their google updates.

google-penalites

We have Pandas, which is an update that police the content on the website. It will penalize websites which have lousy content, or content which are plagiarized or duplicated from other sites. Duplicated content are on the rise in the past due to article spinners abused by spammers.

They can just spin 1 article into 500 other copies and submit them to article directories. Of course, they are not working anymore!

Then we have Penguins! Google Penguins police the abuse of backlinking strategies. SEOs know that backlinking works to push the search rankings up, hence they flood websites with tons of backlinks  (built using softwares) and honestly, these strategies work!

However, Google don’t like these kind of dirty tricks. Once again, they are penalized. Websites with tons of irrelevant backlinks are penalized. Websites with high anchor text backlinks are also penalized.

So What do we have left for SEO in 2014?

When we look at what Google has done in policing SEO on their search engines, it is common to shout that SEO doesn’t work anymore in 2014. However, the fact is, it is still working! It still works, only for people who knows how to do it properly!

So how can you rank a website well in 2014?

That’s what we will cover over in our blog. Stay updated with our latest articles to learn more about SEO and Webdevelopment, right here at KUBA SEO DREAMS!